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Anantbaug

Anantbaug

Luxurious Brand Showcase

Industry Internship

Agency: Because-Branding & Marketing Agency

Crafting a Luxurious Digital Experience

Timeline

1 Week

Skills Applied

  • Referencing

  • Ideation & Wireframing

  • No-code Development

Luxury has a feel. It’s something you sense the moment you step into a space, and it was our job to bring that feeling to life—digitally. Anantbaug, a premium real estate brand, approached us with a tight deadline of 1.5 weeks to design a website that radiated the opulence of their villas and housing complexes.

The catch? We had no time to spare, and it needed to be dynamic, sleek, and responsive—built on Framer.

Luxury has a feel. It’s something you sense the moment you step into a space, and it was our job to bring that feeling to life—digitally. Anantbaug, a premium real estate brand, approached us with a tight deadline of 1.5 weeks to design a website that radiated the opulence of their villas and housing complexes.

The catch? We had no time to spare, and it needed to be dynamic, sleek, and responsive—built on Framer.

LIVE PREVIEW

Table of Contents

Diving into Inspiration

Pinpointing the Problem

The Sprint !

Introducing the Website Redesign

Behind the Scenes

Notes moving Forward

Diving into Inspiration: A Quick Start

We kicked things off with rapid research, diving into references to set the tone for the project. To capture the essence of high-end living, we explored 3 specific websites: Villa Sofia, Verdant, Facade

These sites oozed elegance and offered the perfect starting point to kick-start our project direction.

Anantbaug’s team provided us with a treasure trove of content—stunning photos of their villas, plus detailed descriptions of amenities and features. Our next step was to study this material in depth, allowing the imagery to shape the website’s narrative.

The visuals needed to stand front and center, evoking the feeling of walking through a luxury home. I brainstormed ways to incorporate these images seamlessly, making sure each click and scroll enhanced the user's experience of luxury.

The Sprint !

From Wireframes to Framer

From Wireframes to Framer

From Wireframes to Framer

With the tight deadline in mind, we jumped straight into low-fidelity wireframing on Figma, ensuring I had a solid structure in place. This quickly evolved into a live build directly in Framer—yes, building the site as we refined the wireframes! There was no room for lengthy iterations, so we had to make design decisions on the fly.

The Final Touches

The Final Touches

The Final Touches

Micro-Animations

Micro-Animations

Micro-Animations

What’s design without the details? We added micro-animations throughout the site to bring it to life—hover effects, image transitions, and smooth scrolls that gave the website that extra sense of fluidity and refinement. The design not only conveyed luxury but made users feel it.

The Result…

Simplicity Meets Elegance

The website’s structure was kept minimalist and streamlined—one main homepage to tell the entire story.

Here’s what made the final cut:

Minimal Approach

Receive real-time health alerts based on biometric data like heart rate and physical activity. Stay ahead of any potential health concerns.

A pop-up contact form

A seamless way for potential buyers to connect with Anantbaug.

No additional pages

All information, imagery, and interactions were contained within a single page for a cohesive, flowing experience.

Micro-animations

Elevated user interaction from static browsing to an immersive experience. Every scroll and hover was designed to feel effortless and refined.

Conclusion

Conclusion

Conclusion

With no time to lose, we delivered a responsive website on Framer that captured Anantbaug’s vision. The site now serves as a polished, luxurious digital gateway, allowing the team to showcase their premium properties to potential clients in style.

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