Luxurious Brand Showcase
Industry Internship
Agency: Because-Branding & Marketing Agency
Crafting a Luxurious Digital Experience
Timeline
1 Week
Skills Applied
Referencing
Ideation & Wireframing
No-code Development
LIVE PREVIEW
Table of Contents
Diving into Inspiration
Pinpointing the Problem
The Sprint !
Introducing the Website Redesign
Behind the Scenes
Notes moving Forward
Diving into Inspiration: A Quick Start
We kicked things off with rapid research, diving into references to set the tone for the project. To capture the essence of high-end living, we explored 3 specific websites: Villa Sofia, Verdant, Facade
These sites oozed elegance and offered the perfect starting point to kick-start our project direction.
Anantbaug’s team provided us with a treasure trove of content—stunning photos of their villas, plus detailed descriptions of amenities and features. Our next step was to study this material in depth, allowing the imagery to shape the website’s narrative.
The visuals needed to stand front and center, evoking the feeling of walking through a luxury home. I brainstormed ways to incorporate these images seamlessly, making sure each click and scroll enhanced the user's experience of luxury.
The Sprint !
With the tight deadline in mind, we jumped straight into low-fidelity wireframing on Figma, ensuring I had a solid structure in place. This quickly evolved into a live build directly in Framer—yes, building the site as we refined the wireframes! There was no room for lengthy iterations, so we had to make design decisions on the fly.
What’s design without the details? We added micro-animations throughout the site to bring it to life—hover effects, image transitions, and smooth scrolls that gave the website that extra sense of fluidity and refinement. The design not only conveyed luxury but made users feel it.
The Result…
Simplicity Meets Elegance
The website’s structure was kept minimalist and streamlined—one main homepage to tell the entire story.
Here’s what made the final cut:
Minimal Approach
Receive real-time health alerts based on biometric data like heart rate and physical activity. Stay ahead of any potential health concerns.
A pop-up contact form
A seamless way for potential buyers to connect with Anantbaug.
No additional pages
All information, imagery, and interactions were contained within a single page for a cohesive, flowing experience.
Micro-animations
Elevated user interaction from static browsing to an immersive experience. Every scroll and hover was designed to feel effortless and refined.
With no time to lose, we delivered a responsive website on Framer that captured Anantbaug’s vision. The site now serves as a polished, luxurious digital gateway, allowing the team to showcase their premium properties to potential clients in style.