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Finarray

Finarray

Website Audit & Recommendations

Industry Internship

Agency: Because-Branding & Marketing Agency

Simplifying Investment Journeys

Skills Applied

  • Heuristic Evaluation

  • User Journey Mapping

  • Competitive Analysis

  • Interaction Design Review

Timeline

1 week

In today's fast-paced world, managing investments should be seamless, intuitive, and empowering. But what happens when a financial website lacks clarity and ease of use? This is where our journey with Finarray began—transforming a complex, data-heavy platform into a streamlined digital experience.

Table of Contents

Starting with User Journeys

Usability Insights

The Design Approach

Pitching our Reccomendations

Final Thoughts on What I Learned

Starting with User Journeys…

Starting with a comprehensive audit, I analyzed the site structure, navigation patterns, visual elements, and content flow. The key questions guiding the audit were:

  1. Is the website intuitive for new users?

  2. Can users easily find the services they need?

  3. Is the financial jargon simplified for broader audiences?

  4. Does the design reflect trustworthiness and professionalism?

Usability Insights

We focused on the homepage and critical user journeys—signing up, exploring services, and accessing customer support. The findings revealed:

Visual Overload

Technical Jargon

Unintuitive Navigation

The Design Approach

We wanted to focus on user-centric simplicity and clean, digestible data

Pitching our Reccomendations

After gathering all insights, we crafted a series of actionable recommendations. The final deliverables were presented to the client in a pitch deck that summarized our findings and proposed improvements. Here's a glimpse of the key recommendations:

  1. Simplified Navigation: We proposed restructuring the menu, reducing the number of categories, and creating clear signposts for high-priority actions.

  2. Clear Call-to-Actions: To drive conversions, the CTAs needed to be prominent, consistent, and action-oriented, leading users directly to the next step in their journey.

  3. Visual Hierarchy Revamp: By breaking down text-heavy sections into digestible chunks and adding more white space, we suggested a more breathable and user-friendly interface. This was paired with visuals that represented trust, security, and professionalism—core pillars of financial services.

  4. Language Simplification: We recommended replacing complex financial jargon with accessible language, improving clarity for all types of users.

Final Thoughts on What I Learned

Finarray highlighted the importance of designing for clarity in industries that deal with complex information. Simplifying the user journey without diluting the brand’s professionalism was a key takeaway.

This project sharpened my skills in auditing existing websites, presenting recommendations effectively, and understanding the delicate balance of finance and UX.


"Finance may be intricate, but navigating it shouldn't be."

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