GULP. BURP. REPEAT
Self-inititated
Reinforcing Emotional Design for Pets
Timeline
2 Weeks
Skills Applied
Market Research
Ideation
Visual Design
Mockup Prototype
Our project brief was to redefine the beverage experience for Indian consumers using an animal assigned by the university. I was given the gharial, India’s slender-snouted, river-dwelling reptile, to create a fun and culturally rich brand. My mission? To craft a beverage brand that makes consumers rethink what it means to unwind, socialize, and celebrate, without alcohol and without guilt.
SKIP TO FINAL
Geppu's Personality : Meet Our Brand
Mission
To make every moment a celebration, guilt-free, bold, and healthy.
The Story Behind Geppu
At Geppu, we wanted to shift the Indian non-alcoholic beverage market into uncharted territory—where every sip is a playful adventure, rooted in local culture yet daringly bold. Gharials are stealthy yet strong, ancient yet agile, and it was their elusive yet powerful presence that inspired the essence of our brand. Much like our chosen reptilian mascot, Geppu promises to surprise you with something unexpected and unforgettable.
The Geppu Experience
What makes Geppu special is how we redefine the simple act of having a drink. Geppu is an invitation to celebrate—whether it's a mid-day pick-me-up, a dinner with friends, or a family outing. Every sip is a reminder that fun can be responsible, and indulgence can be guilt-free.
