If Rapunzel was Indian
Self-inititated
An Indian Tale of
Hair care
Timeline
3 days
Skills Applied
Ideation
Illustration
Color Theory
Visual Design
Have you ever wondered what would happen if the long-haired princess of fairytales lived in the heart of India? As part of my university project, I reimagined Rapunzel’s story with a twist – envisioning her as an Indian princess with a unique haircare routine, brought to life through the bold, expressive strokes of Kalighat painting.
SKIP TO FINAL
Understanding Kalighat’s Bold Strokes
To capture this essence, I delved into the history and techniques of Kalighat painting, famed for its bright colors, striking outlines, and expressive figures. This style, often used to depict Indian deities and folklore, felt perfect for bringing Rapunzel’s story into the Indian context.
Cooking up the Visual Identity
Each flavor had its own unique design element, inspired by the spirit of Ramadan.
For example, flavors like lime and chili incorporated bold, vivid designs to reflect their tangy nature, while more subdued flavors like cream and onion had a soft, elegant touch.