Category
Branding / Social Campaign
Timeline
2 weeks
To analyse the impact of Social Media on Gen Z
and their cognitive development.
How might we make the digital world more easy to navigate for teenagers and help them develop their?
Target Scenario Study
Demographics: Teenagers aged 13-19.
Majority access via smartphones, supplemented by laptops/desktops.
Daily use for communication, sharing, and entertainment.
Streaming services for music, videos, and gaming.
Platforms like Instagram, Snapchat, TikTok for peer interaction and self-expression.
Influencer culture, challenges, memes, and viral content influence behavior and preferences.
Awareness of online risks but varying levels of caution.
Concerns over screen time, cyberbullying, and mental health impacts.
Mixed levels of monitoring and guidance depending on household dynamics.
Insights
Brainstorming
Introduction
Monstraware is a comprehensive campaign led by the mascot monster, Byte, to educate and empower teenagers about digital safety and literacy through engaging content, and innovative mediums.
Objectives :-
Raise awareness among teenagers about the importance of digital safety and literacy.
Provide practical tips and tools to help teenagers protect themselves online.
Foster a culture of responsible digital citizenship among teenagers.
Increase engagement and interaction with teenagers through social media and merchandise.
Initial Sketches
Color Palette & Typography
Mascot Character Design
Some of the Illustrations
Social Media Engagement
Informative content, quizzes, and challenges on platforms like Instagram, Youtube, and Twitter.
Use of campaign hashtags to encourage user-generated content.
Behind the notebooks
Other Merchandise
Branded items like t-shirts, stickers, and phone cases.
Distributed at schools, events, and online stores.
School Banners & Posters
Vibrant banners and posters displayed in schools, libraries, and community centers.
Key messages and tips for digital safety and literacy.
Scan to View Instagram Profile
Next Steps
Collaborate with schools, organisations, and influencers.
Provide parental resources.
Continuously adapt based on feedback and technology advancements.