Category
Packaging/Illustration
Timeline
2 weeks
Target Scenario Study
Muslims engage in fasting, prayers, and charitable activities during the holy month of Ramadan.
Iftar meals hold significance as the evening meal to break the fast at sunset.
Individuals express a desire for a diverse and well-rounded Iftar experience.
Iftar gatherings often involve extended family and friends, emphasizing the communal aspect of the meal.
not all Muslims necessarily prefer dates. Dates are often consumed with a sip of water or milk as per the Sunnah (tradition) of Prophet Muhammad. However, individual preferences for Iftar can vary widely based on cultural, regional, and personal factors.
variety in Iftar meals, with an interest in trying new recipes and incorporating modern influences.
Insights
About the brand, Mr. Makhana
Mr. Makhana is a brand that sells makhana, also known as foxnuts or popped lotus seeds.
The brand is known for being the market leader in flavored Makhana in the E- com.
Mr. Makhana's products are gluten-free and MSG-free.
The brand offers various flavors of Makhana, including cream and onion, lime and chilli, and tomato butter.
The brand language
Stages of Structure Development
We underwent numerous iterations to craft the packaging, drawing inspiration from Ramadan. After extensive brainstorming and refining, we settled on a design inspired by the high arches of mosques, infused with elements synonymous with the festival.
Final Structure
This final structure embodies the spirit of Ramadan while ensuring a visually striking and culturally resonant packaging solution.
Design Inspiration
The packaging design draws inspiration from the exquisite domes and arches found in mosques, symbolising the significance of Ramadan.The aim is to create a culturally resonant and consistent with the brand language packaging for Mr. Makhana, connecting the product with the sacred atmosphere of the holy month.
Color Palette
Typography
Illustration Used
Labels Used
Dielines
Individual Flavour Packaging
Available in 6 assorted flavours
Individual Flavour Packaging (Variation)
Dual Flavour Packaging
Physical Prototype
Individual Packaging with variation
Here is a physical prototype to give a rough idea how the packaging looks and is structurally stable in itself.
Dual Flavour Packaging
Available in 6 Different Flavours
Next Steps
Make the packaging more suitable for storing and selling in bulk in shops.
Include more flavours to fit this design.
Make a larger celebration pack for larger groups.
Other kinds of graphics can be explored for specifically other festivals.